Teen idol Justin Bieber pulled off an elaborate publicity stunt to gain attention for his new music video. He initially misled his fans to believe his laptop had been stolen at a show, even going so far as to tweet under the handle @gexwy that he was the thief and planned to reveal the singer’s private home footage to the media. Fans were initially enraged but their anger turned to smiles when they discovered the “private home footage” was in fact Bieber’s newest music video, “Beauty and a Beat,” featuring Nicki Minaj. “I love how after all this time {Bieber} can stil surprise us,” tweeted one fan. Apart from the ruse surrounding it, fans were delighted by the video itself which was set at a swimming pool with lots of pretty partygoers decorating the outside.
Source:
http://www.dcspotlight.com/daily-news/entertainment/justin-bieber-pulls-a-prank-on-fans/