Teen superstar Justin Bieber has teamed up with the Adidas NEO Label to be its new global style icon.
The two-year partnership with the German sportswear company was announced Tuesday.
The 18-year-old singer will front the company’s ad campaigns and fans will be able to shop for his personally selected favorite looks. He describes his offstage style as simple, saying he chooses “clothes that look good” while onstage it’s all about “comfort, great color and fit.”
Bieber is touring the United States on his “Believe” tour, which moves to Europe early next year.
Source: Washington Post / Left Coast Fashion
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Cougar Hjelmeseth is Trendwire's dedicated Fashion Guru. Cougar has built an exciting career travelling and interviewing fashion designers, and other industry personalities. He is the Creative Director and Editor-in-Chief of www.leftcoastfashion.com.
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